Turvo, a two-year-old, Sunnyvale, Ca.-based company, is emerging today with an idea so ambitious that investors have provided it with $25 million in Series A funding to chase it.
What it wants to do: connect people looking to have things shipped, which doesn’t sound so unlike what a lot of both traditional and newer companies want to do. Turvo is setting out to differentiate itself in a number of ways that may make it a compelling longer-term bet, however.
First, unlike companies like the freight-forwarding company Flexport or the on-demand trucking startup Transfix, which are other logistics plays with interesting businesses, Turvo isn’t looking to tackle just one part of the supply chain but rather to work across its entirety. The idea is for shippers, brokers, and carriers alike to work together in real time — using a software interface on their desktops and mobile phones that’s too simple and convenient to resist.
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